Identity

Design of visual identity for Zona Quirúrgica, a medical brand of health insurance in Venezuela. The brand is focused on the proximity to patients and on giving a friendly hand of help; in this way the logo represents the personality of the brand and the accessibility they aim to reach.

Year: 2023

Role: Creative director, designer.

Software: Adobe Illustrator.

Goal: Develop the visual identity for the brand, based on its values.

Client: Zona Quirúrgica.