Dynamic brand

Villa Ada Festival is a cultural festival held in the Villa Ada Park in Rome, Italy. This project develops its dynamic identity for 2025, designed to adapt to the diverse events within the festival. Rooted in the senses, the brand evolves based on the experience it represents, celebrating the connection between art, nature, and people through a multisensory approach. From photography to visual identity, the concept extends across every aspect of the festival, shaping its atmosphere and communication.

This project was developed as part of the Master’s in Visual and Innovation Design, for the Brand Design and Dynamic Identity course.

Year: 2024

Team: Mariangela Verde & Lorenzo Mirabella

Role: Creative director, designer, direction of photography, photographer.

Software: Adobe Illustrator, Adobe Photoshop, Adobe InDesign.

Goal: Create an integral, conceptual and dynamic brand for the festival.

Client: Villa Ada Festival.