Visual Design
Nuestra Será La Lucha
Nuestra Será La Lucha
Nuestra Será La Lucha is a thesis project that explores the intersection of design, identity, and music. This thesis was developed as the final project for the Master's degree in Visual and Innovation Design at the Rome University of Fine Arts.
It reimagines the first three albums by the Venezuelan band La Vida Bohème -Nuestra (2010), Será (2013), and La Lucha (2017)- as a unified visual narrative that reflects two decades of Venezuelan history marked by crisis, exile, and resilience, narrating the story of thousands of Venezuelans.
Through design, the project transforms this musical trilogy into a cultural testimony, a visual chronicle of a generation that grew up amid fragmentation and found in music a way to preserve its collective identity.
The project began with an in-depth lyrical and contextual analysis to understand the emotions and stories embedded in the trilogy, studying Venezuelan history and the meaning behind the songs of each album.
Each album was then represented by a symbolic element deeply rooted in Venezuelan life:
the national ID card (Nuestra), symbolizing identity and the loss of it in times of crisis;
the 100-bolívar banknote (Será), representing economic collapse and nostalgia for a lost sense of value;
and the passport (La Lucha), embodying exile, migration, and the search for belonging.
Together, these objects form a system of meaning that visually narrates the Venezuelan experience, from internal collapse to memory, from identity to exile.
Each album was then represented by a symbolic element deeply rooted in Venezuelan life:
the national ID card (Nuestra), symbolizing identity and the loss of it in times of crisis;
the 100-bolívar banknote (Será), representing economic collapse and nostalgia for a lost sense of value;
and the passport (La Lucha), embodying exile, migration, and the search for belonging.
Together, these objects form a system of meaning that visually narrates the Venezuelan experience, from internal collapse to memory, from identity to exile.
These three elements converge in the general cover, which unifies the trilogy through a new symbolic layer: the manila envelope. Commonly used in Venezuela to carry documents, money, or personal belongings, it becomes a metaphor for the way Venezuelans carry their identity, literally and symbolically, in a piece of paper. Alongside it, the postcard is a nostalgic artifact, linking memory, distance, and belonging.
When partially closed, the digipack features two portraits of the band's singer, one from 2010 and one from 2024, as an allegory of time and transformation.
The visual identity of the project was built through a system made with iconic elements from the Venezuelan experience that recall nostalgia.
The color palette was extracted directly from Venezuela’s former currency.
The logo draws inspiration from handmade Venezuelan signs, protest placards, and the rebel soul of the band.
Finally, textures play a central role, evoking the passage of time and the decay of the Venezuelan situation.
The color palette was extracted directly from Venezuela’s former currency.
The logo draws inspiration from handmade Venezuelan signs, protest placards, and the rebel soul of the band.
Finally, textures play a central role, evoking the passage of time and the decay of the Venezuelan situation.
Logo
Logo variation 2
Logo variation 3
CD booklet
All physical applications, from the booklets and digipacks to the merchandise and posters, were designed to evoke nostalgia.
Each object reinterprets Venezuelan cultural symbols, allowing fans to reconnect with a shared identity through the designs.
The posters draw inspiration from old Venezuelan advertisements, while the merch items merge the trilogy’s imagery with the everyday aesthetics of the Venezuelan experience.
Each object reinterprets Venezuelan cultural symbols, allowing fans to reconnect with a shared identity through the designs.
The posters draw inspiration from old Venezuelan advertisements, while the merch items merge the trilogy’s imagery with the everyday aesthetics of the Venezuelan experience.
The project culminates in a 176-page thesis book that documents the full creative process, from research to concept development and final applications.
The book functions not only as an editorial product, but also as a visual archive of Venezuelan history and resistance.
The book functions not only as an editorial product, but also as a visual archive of Venezuelan history and resistance.
Nuestra Será La Lucha demonstrates many things, being one of the most important how music can work as a testimonial chronicle in the middle of censorship, and as a tool of resistance and historical storytelling.
By translating sound into visual form, the project reclaims the power of collective memory, offering a reflection on how identity can be rebuilt through art and join thousands of people together.
Beyond its academic scope, this work stands as an act of gratitude to La Vida Bohème and to Venezuela, and also as an opportunity to reclaim identity and heal through art and creation the shared history.
By translating sound into visual form, the project reclaims the power of collective memory, offering a reflection on how identity can be rebuilt through art and join thousands of people together.
Beyond its academic scope, this work stands as an act of gratitude to La Vida Bohème and to Venezuela, and also as an opportunity to reclaim identity and heal through art and creation the shared history.