Identity

Design of the visual identity for Gud Fud, a Caracas-based brand specializing in frozen proteins. The brand focuses on making healthy eating simple and accessible through its convenient, ready-to-go concept.  The identity was created to visually represent this mission, reinforcing Gud Fud’s commitment to healthy, effortless meals.

Year: 2024

Role: Creative director, designer.

Software: Adobe Illustrator, Adobe Photoshop.

Goal: Develop a visual identity that represents the mission of the brand.

Client: E-VEN Project.