Identity

Chroma is a magazine of arts from women to women. With the slogan “Redefining 21st century womanhood”, it aims to celebrate girlhood values, fostering creativity, inclusivity and connection. The brand's logo is inspired by the symbol of femininity, while its color palette reflects the diverse perspectives on what it means to be a woman today.

This project was developed as part of the Master’s in Visual and Innovation Design, for the Visual Design course.

Year: 2024

Role: Creative director, designer.

Software: Adobe Illustrator, Adobe Photoshop, Adobe InDesign.

Goal: Develop the visual identity of the brand, representing the goals of it.